One Saturday afternoon, I was shopping in Bloor West Village at one of my all time favourite stores Trixie (future blog post). I wasn’t looking for anything particular that day, when am I really? It’s not like I need anything new. As I was perusing the cool clothes in the store I noticed some denim. It was not a brand I was familiar with, however I had seen it in another store and decided to ask the helpful associates at Trixie about it. It was the Yoga jean from Second denim Co. I think I’m pretty up on my brands and labels but sheepishly had to admit that I was not familiar with this one. That’s what I get for being behind on my Lou Lou issues. The Trixie girls convinced me to try on a pair, which really isn’t that hard to do. Into the fitting room I went with these so called Yoga jeans. The style was a dark denim straight leg jean. I have always stayed away from skinny leg and straight leg jeans. It wasn’t a style that I ever thought would be flattering on me. My shape has been described as many things and skinny or straight isn’t one of them. I will say that I am not really thin nor am I really curvy. All of my jeans are boot cut as I have deemed that to be the most flattering style for my body type. Whether that is right or wrong I do not know but it is what had prevented me from trying on these other styles before this day.
The jeans are very stretchy. I believe the Trixie girls told me these jeans stretch two ways, most jeans only stretch one. My normal size fit me, thank goodness! You know if I had to go up a size they would have stayed in the store. Best of all, I thought they made my legs look long AND thin! Yes I swear my legs looked longer and more slender. If that isn’t enough to buy them what is? On top of that they were amazingly comfortable and I was in love. I didn’t want to take them off. I now wear them often and they look great with heels or with the jeans rolled up a bit and worn with flats.
When I got home from that shopping trip I had to look up the website of these amazing jeans. I was pleased to discover it was a Canadian company, started by Eric Wazana, in Montreal ten years ago. Design, production, washing and finishing are done in Montreal and then shipped out to a local store near you. Eric and his team pay close attention to detail. This is obvious when you try on a pair of their jeans. I consider him to be pure genius. It can’t be easy to design jeans that women will love! The best thing about this is its's another great Canadian brand having great success in the fashion world. The website has a very comprehensive list of retailers. Lots of independents carry the brand but if you can’t locate one near you, your closest Jean Machine location should be able to help you.
I like mine so much I’m contemplating getting a 2nd pair but that probably doesn’t surprise you. The hard part is deciding whether to get the same style different colour or go for a new style. So many decisions to make, so little time....
If you own a pair of Second denim Co. jeans I would love to hear about it. Leave a comment below or on the Not A Shopaholic group page on Facebook. Happy Shopping!
Update: September 5-I did buy another pair of the Yoga bootcut jeans in Black! I think I might be addicted to these jeans.